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Book Review: Winners and Losers: The Business Strategy of Football Book Review: Winners and Losers: The Business Strategy of Football Simmons,Robert 2001-11-01 00:00:00 JOURNAL OF SPORTS ECONOMICS / November 2001BOOK REVIEWS Book Review Winners and Losers: The Business Strategy of Football, by Stefan Szymanski and Tim Kuypers. London: Viking, 1999. ISBN 0-670-88486-3 The story of the fall and rise of soccer as Europe's leading spectator sport has been well documented. The 1970s and 1980s saw declining attendances as football was played in run- down, and sometimes unsafe, stadiums with the frequent prospect of hooliganism inside and outside the grounds. However, the late 1980s and 1990s saw a resurgence of football, in Eng- land especially, as attendances and broadcasting viewing figures increased and deregulation of the players' labor market permitted an influx of exciting foreign players. This book takes a long horizon in its examination of trends in British football, from its professional origins in the late 19th century to its fluid position at the end of the millennium.
